What are the benefits of click-and-collect for retailers?

Click-and-collect has become a popular option for retailers in recent years, as it combines the convenience of online shopping with the experience of visiting a physical store. This option, also known as "buy online, pick up in-store" (BOPIS) or "click & collect," allows shoppers to place an order online and then pick it up at a designated location, such as a physical store or agreed pick-up point.

There are several benefits of click-and-collect for retailers. One of the main advantages is the ability to keep costs down, as there is no need to pay for delivery services with this approach. In addition, click-and-collect is seen as convenient for shoppers, as they can pick up their orders at a time that suits them and also have the opportunity to speak with store staff and make returns if necessary. With over 90% of consumers choosing a retailer based on convenience, click-and-collect is a great way to meet the preferences of shoppers.

Another benefit of click-and-collect for retailers is the upselling opportunities it provides. If the collection point is in a physical store, there is a higher chance that customers may also spot additional items that they would like to purchase. Retailers can make use of visual merchandising around the pick-up point to encourage impulse buying.
Click-and-collect can also support omnichannel retail by bringing consumers to the retailer's website and increasing awareness of their full offering. By utilising in-store, online, and even phone orders, retailers can boost loyalty and remind consumers of the different ways they can shop with them.

In addition to these benefits, click-and-collect can also result in faster order handling, as it allows for same-day or even 30-minute collections if storage is easily accessible in-store. Finally, click-and-collect can create a memorable experience for customers, as it gives store staff the opportunity to welcome customers, answer any questions they have, and represent the brand in the best possible light.

While there are several advantages to click-and-collect for retailers, there are also some disadvantages to consider. One disadvantage is the need for accurate inventory management to prevent shoppers from placing orders that cannot be fulfilled. Retailers may also need to allocate additional in-store resources for click-and-collect, including space for a designated collection counter and staff to handle orders. Finally, there is the potential for customers to pay for click-and-collect in-store rather than online, which can reduce the overall convenience of the process.

There are several benefits of click-and-collect for retailers, as it combines the convenience of online shopping with the experience of visiting a physical store. Some of the main benefits include:

Lower cost than home delivery

Retailers can save money by not having to pay for delivery services with click-and-collect.

Convenience for shoppers

Click-and-collect allows shoppers to pick up their orders at a time that suits them, as well as allowing them to speak to store staff and make returns if necessary.

Upselling opportunities

If the collection point is in a physical store, there is a higher chance that customers may also spot additional items they would like to purchase.

Supporting omnichannel retail

Click-and-collect can bring consumers to the retailer's website and increase awareness of their full offering.

Faster order handling

Click-and-collect allows for same-day or even 30-minute collections if storage is easily accessible in-store.

Memorable experience

Click-and-collect gives store staff the opportunity to welcome customers, answer any questions they have, and represent the brand in the best possible light.

 

 

An ecommerce store can help make click-and-collect work by offering it as a delivery option at checkout and providing clear instructions for customers to follow when picking up their orders. It is important for retailers to have accurate inventory management to prevent errors and ensure that orders can be fulfilled as promised. Ecommerce stores can also use automation and technology to streamline the click-and-collect process and make it more efficient for both retailers and customers.

The Gravit-e platform can handle click and collect out of the box.  For more information on how the Gravit-e platform can help your business to succeed, please email info@gravit-e.co.uk