The Importance of Accepting Multiple Payment Gateways in Your eCommerce Store
In the dynamic landscape of eCommerce, providing a seamless and diverse payment experience is paramount to the success of any online business. One of the key factors contributing to this seamless experience is the acceptance of multiple payment gateways. In this blog post, we'll delve into the significance of incorporating various gateways and explore the benefits of some popular options that Gravit-e natively supports.
Credit Payments
If you allow your customers to pay on Credit, Gravit-e can connect to your Back Office systems to retrieve the credit limit, giving you a variety of options such as accept the order, reject the order or put the order on hold.
Evalon (formerly Opayo / SagePay)
Description
Evalon is a comprehensive payment solution designed to enhance the payment experience by offering various payment methods, fraud prevention, and security features.
Benefits
- Diverse Customer Base: Accepting Debit or Credit Card payments through Evalon caters to a diverse customer base, accommodating users who prefer different payment methods, thereby expanding your market reach.
- Enhanced Security: These gateways prioritise security, instilling confidence in customers to make online purchases without concerns about data breaches or fraudulent activities.
- Reduced Cart Abandonment: By providing multiple payment options, you reduce the likelihood of customers abandoning their carts due to a lack of preferred payment methods.
For more information on Evalon visit https://www.elavon.co.uk
Paypal
Description
PayPal is a widely used payment gateway that allows users to make secure transactions using their PayPal account or credit/debit cards linked to it.
Benefits
- Global Acceptance: PayPal is recognised and accepted worldwide, making it a valuable addition to your eCommerce store for catering to international customers.
- Buyer Trust: Many customers trust PayPal for its buyer protection policies, fostering a sense of security and reliability in online transactions.
- Express Checkout: PayPal offers an express checkout option, streamlining the payment process and reducing friction for customers.
For more information on Paypal visit https://www.paypal.co.uk
Trust Payments
Description
Trust Payments is a comprehensive payment gateway that provides a wide range of payment services, including online card payments and alternative payment methods.
Benefits
- Versatility: Trust Payments supports various payment methods, accommodating customers with diverse preferences and regional differences.
- Risk Management: The platform includes robust risk management tools to detect and prevent fraudulent activities, ensuring secure transactions for both merchants and customers.
- Subscription Billing: Trust Payments facilitates subscription billing, making it an ideal choice for businesses with subscription-based models.
For more information on Trust Payments visit https://www.trustpayments.com
WorldPay
Description
WorldPay is a global payment gateway that enables businesses to accept a multitude of payment options, including credit and debit cards.
Benefits
- International Reach: WorldPay supports multiple currencies and languages, allowing businesses to cater to a global audience.
- Customisation: The platform offers customisation options, allowing businesses to tailor the payment process to align with their brand identity.
- Reliability: WorldPay is known for its reliability and uptime, ensuring that transactions are processed seamlessly without interruptions.
For more information on WorldPay visit https://www.fisglobal.com/en-gb/merchant-solutions-worldpay
Apple Pay
Description
Apple Pay is a mobile wallet service that allows users to make payments using their iPhones, iPads, Apple Watches, and Macs.
Benefits
- Contactless Payments: Apple Pay facilitates contactless payments, providing a convenient and efficient checkout experience.
- Enhanced Security: Mobile wallet payments add an extra layer of security through features like Touch ID or Face ID, reducing the risk of fraud.
- User Convenience: With the increasing prevalence of Apple devices, incorporating Apple Pay caters to users who prefer seamless and secure mobile-based transactions.
For more information on Apple Pay visit https://www.apple.com/uk/apple-pay/
Google Pay (formerly Android Pay)
Description
Android Pay, now known as Google Pay, is a mobile wallet service for Android users, enabling them to make payments with their smartphones.
Benefits
- Contactless Payments: Android Pay facilitates contactless payments, providing a convenient and efficient checkout experience.
- Enhanced Security: Similar to Apple Pay, Android Pay adds an extra layer of security through features like fingerprint authentication or PIN, reducing the risk of fraud.
- User Convenience: With a significant market share of Android devices, incorporating Android Pay caters to users who prefer seamless and secure mobile-based transactions.
For more information on Android Pay visit https://pay.google.com/intl/en_uk/about/
Incorporating a variety of payment gateways is not just a matter of convenience; it's a strategic move that can significantly impact your eCommerce business. By accepting Sagepay, Opay, Evalon, PayPal, Trust Payments, WorldPay, Apple Pay, and Android Pay, you not only meet the diverse preferences of your customers but also establish trust, enhance security, and expand your market reach. Embrace the future of eCommerce by embracing the diversity of payment options available to your customers.
To find out how we can add additional payment methouds to your eCommerce site email us now at info@gravit-e.co.uk or call us on 02920 007 111.