Our Best Practice Methodology

A successful eCommerce provider understands that the design, development, and launch of a new website is just the start of their client’s journey. At Gravit-e, we put this best practice at the heart of everything we do. The Gravit-e methodology focuses on building a long-term relationship with all of our customers, working as them as their trusted partner.

Pro-Active Monitoring and Reviews

We pro-actively monitor all of our client sites and track their performance on a regular basis, including a quarterly review with our CTO to discuss technologies and trends relevant to the businesses future growth and success online. Our approach focuses on the four key steps in the purchasing process. Each quadrant represents one of the four key factors that contribute to online success. The Gravit-e platform provides you with the tools to maximise each of these factors, guided by the Gravit-e team’s online expertise.

The Four Steps to eCommerce Success

A successful website is built on an

  1. Measuring, managing, and minimising the cost of visitor acquisition
  2. Measuring and constantly working to improve the conversion rate of visitors to customers
  3. Measuring the value delivered per order and working to increase this average order value
  4. Successfully re-marketing customers, bringing them back to the website at a reduced cost.

By aligning a strategy to this process, a virtuous cycle can be created and this best practice is applicable to both B2C and B2B environments.

Today’s customer is equally demanding in both environments, expecting excellence in the online services they encounter. Gravit-e will support your business so that your team understand this process, how to monitor performance, and can provide future training on techniques to help improve your performance in all four quadrants.

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