eCommerce Website Design

Our approach to all aspects of design is to be as evidence-driven as possible and to use analytical data from your site to understand what users want and how they want to achieve it. By delivering these two things, we can improve conversion rates and increase the profitability of the website.

Combining this approach with an understanding of your brand values, collaboration with your team, and constant review of the impact of design (and design changes) on the user experience and conversion rates ensures that designs facilitates the business of the website, not the other way around.

The Gravit-e Best Practice Framework

Out of the box, all Gravit-e systems comes with our “Best Practice Framework” theme installed. This framework is fully compatible with all Gravit-e functionality and is maintained as part of the Gravit-e roadmap.

This framework adopts the accepted industry best practice in terms of usability, user experience (UX), and workflows to maximise your opportunity to convert a website visitor to a sale. As such, it is our exemplar of how we believe our approach (below) can be followed and deliver results.

Regularly updated in line with current trends and best practice, this tried and tested framework is easy to customise to meet brand guidelines without losing the ability to automatically utilise new Gravit-e functionality when it becomes available.

Need a bespoke website design?

If your brand requirements are more demanding, the Gravit-e system can be delivered with a completely bespoke look and feel. We can deliver a full design service in house using our own designers or work hand-in-hand with your in-house designers or chosen design partners.

Above all, our approach to all aspects of design is to be as evidence-driven as possible and to use analytical data from your site to understand what users want and how they want to achieve it.

By using this approach, we can improve conversion rates and increase the profitability of the website. Combining this approach with an understanding of your brand values, collaboration with your team, and constant review of the impact of design (and design changes) on the user experience and conversion rates ensures that designs facilitate the business of the website, not the other way around.

 


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eCommerce Development Design Standards

No matter what approach to delivering your brand online is taken, we always hold design work to the highest standards. Beauty may be in the eye of the beholder, but there are some rights and wrongs when it comes to website design.

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