Kill your Donkeys

Not all CPC campaigns are created equally - what would happen if you went "all in" on your best performing campaigns? It's time to kill the donkeys!

When working with PPC, it's normal to be running multiple adverts with different keywords.

We all check that our adverts are generating more revenue than they cost to run (or at least, we should all check that!) but have you ever looked at how profitable a particular advert is? Have you ever compared advertising campaigns to each other to see how profitable they are side by side?

ProTip: Compare the "pound for pound" profitability of every campaign and experiment with increasing the budget of the most effective campaigns.

Five SEO rules to live by
Looking back over a decade or more of SEO best practice, we ve compiled a list of simple rules that you can check any SEO plan against to avoid engaging in tactics that may do more harm to your website than good.
Four Tips for Handling Online Returns
In some sectors the return rate for an online business can be as high as 30% or more. We've been handling returns on our platform for a long time and we've learnt a lot about what works, and what doesn't, when it comes to handling returns online.
How to Highlands and Islands eCommerce shipping
We're often asked if our shipping matrix can handle "Highlands and Islands", as many of our customers use couriers that charge extra to reach the more "further flung" areas of the United Kingdom. Of course, our answer is a resounding "YES".
Integration Frustration: Five signs your agency does not understand integration
Many of our customers come to us frustrated with a lack of integration between their eCommerce website and their back office systems. Frustratingly for us, it seems that a lot of agencies are still touting integration services that don t work or lack the back office expertise to truly understand the systems that they are working with.
Introducing Arthur
Arthur is not just a gimic - he's our first step into deploying artificial intelligence into our software stack.

Artificial Intelligence is everywhere - including in our support team, helping us to respond faster and chasing up those pesky website issues!
The Jurassic Park Test
About to make a change to your website? Make sure you've applied The Jurassic Park Test to ensure that you'll have a measurable return on investment and can prove that your changes are taking your online business forward.
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If you're ready to start the next phase in your eCommerce journey, or you need a boost to help you reach the stratosphere, please contact us using the form below.

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