eMail and Social Marketing

Integrated eMail Marketing

Email Marketing has been a key element of the online marketing mix for a number of years and is proven to be one of the most cost effective ways to communicate with your customers and prospects.

Typically email marketing campaigns are quick to produce, easy to personalise and offer companies highly measurable results, however converting business from an email marketing campaign can be a challenging task.

At Gravit-e we understand that a successful email marketing campaign is all about the message, the timing and the follow up and we work with our customers to advise them on all aspects of generating a successful campaign. This includes when to send the campaign, how to segment it and advice on data protection and privacy laws.

Our email marketing service makes it easy to deliver exceptional email campaigns that can integrate with your website, manage your subscribers and track your results.

We offer email marketing designs through to fully integrated sophisticated web solutions - Gravit-e align their products and services to your strategy and budget.

Integrated Social Media Marketing

By now, most people will recognise the words Social Media and will immediately think of social networking sites like Facebook, micro-blogging sites like Twitter, and many more such as YouTube, Reddit, Flickr, Foursquare and LinkedIn to name just a few. The vast, widespread use of such sites is what makes Social Media such a useful and powerful marketing tool for your organisation.

  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Foursquare
  • Tumblr
  • Instagram

The latest generation of buyers are more banner blind and internet and spam savvy than ever before, meaning they will automatically ignore most traditional calls to action. Gravit-e understands that when marketing online, you should not force the potential customer to read, listen or view your marketing material in a location, format or style that is unfamiliar to them. Instead, you should approach and market to your audience on a platform they are familiar with and which they trust. Ask yourself

The saying "the customer is always right" isn't meant to be taken literally, but it is meant to be used to make your customers feel special, and to build up loyalty with your brand or organisation. Apply this to your customer service and marketing by allowing customers to contact you using the networks they already use. Can your customers send you a tweet? Will they get a quick response? Can they message you on Facebook? Do you provide videos explaining your policies? Do you bring your products to life on YouTube? Can businesses find and read about you on LinkedIn?

Do you make the most of the opportunities social networks provide, by posting industry related updates, customer service information such as opening hours, limited-time deals, or simply asking the community for feedback on how to improve your website and services?

Do you maintain a dialogue with your customers in order to encourage them to return? You could do this by writing a blog, testing out new ideas and asking for opinions, or providing your audience with a peek into your work culture with a behind the scenes tour of the office. If you act on the feedback you receive in such dialogues, you could make invaluable improvements as well as lock-in those customers loyalty.

A visitor to your website may not want to buy from you immediately, but did you know you can use Social Bookmarking in order to let a user bookmark the page and provide you with free advertising to huge communities with a single click?

What can Gravit-e do for you?

Gravit-e can provide you with both the technology and the expertise that's needed to make real use of social media in a business.

  • Design
  • Social Media is considered in new designs from the start, or can be expertly and seamlessly woven into existing site designs if required.
  • Technology

Gravit-e will make sure you have only the most suitable applications and networks shown on your site, using the right technology for you, built especially for your needs and purposes.

Experience

The most important ability in social media is to be able to take a step back and listen to your community, responding to what they want and need. We can provide applications, and more importantly good advice taken from experience on what to do and how to do it best.

Expertise

If you're not sharing anything, you're not taking part. Gravit-e will help to advise you on what content suits your audience and will provide the technology and ability to help you create what you want, when you want it.

Mobile Social

If you haven't considered going mobile before, it's time to start. We'll help you choose the right elements of your site and social media to integrate into a great mobile and social website.

Want to know more? Download our brochure!

When we talk about margins we mean pounds and pence, not pixels. We believe your website should be giving you a measureable return on investment. When did your web company last sit you down and tell you how to grow your business?

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