Web Design

The Gravit-e 7 system is incredibly flexible in terms of design. Gravit-e take a “Best Practice” approach to design that aims to match the customer’s brand guidelines to known best practice in terms of layout and user experience (UX) to create a website that is bespoke to your requirements but that matches your users expectations to maximise conversion and return on investment.

This approach enables us to work in tandem with any in-house or third party designers that are a part of your project team and empowers these team members to make changes to the look and feel of the website without risk of compromising security or functionality.

Most Gravit-e customers have a bespoke look and feel, custom created for them and unique to their brand.

We can deliver a full design service in house using our own team or work hand-in-hand with your in-house designers or chosen design partners to create the look and feel that’s right for you and for your customers.


The Gravit-e Best Practice Web Design Framework

Out of the box, all Gravit-e systems comes with our “Best Practice Framework” theme installed. This framework is fully compatible with all Gravit-e functionality and is maintained as part of the Gravit-e roadmap.

This framework adopts the accepted industry best practice in terms of usability, user experience (UX), and workflows to maximise your opportunity to convert a website visitor to a sale. As such, it is our exemplar of how we believe our approach (below) can be followed and deliver results.

Regularly updated in line with current trends and best practice, this tried and tested framework is easy to customise to meet brand guidelines without losing the ability to automatically utilise new Gravit-e functionality when it becomes available.

Above all, our approach to all aspects of design is to be as evidence-driven as possible and to use analytical data from your site to understand what users want and how they want to achieve it. By delivering these two things, we can improve conversion rates and increase the profitability of the website.

Combining this approach with an understanding of your brand values, collaboration with your team, and constant review of the impact of design (and design changes) on the user experience and conversion rates ensures that designs facilitates the business of the website, not the other way around.