Ruby and Ed

As a luxury brand, Ruby and Ed’s eCommerce solution has to wow their customers visually whilst delivering an engaging experience and fully integrating to their back office and logistics systems. Gravit-e delivers.

The Client

Ruby + Ed are one of the leading luxury slipper brands in the UK. Combining with their passion for faux fur, outerwear and accessories, the Ruby + Ed brand has been growing since 2002 and can now be found in over 400 high street locations and occupies a prominent position as an online retailer.

The Problem

Ruby and Ed needed a platform that could fully integrate with their back office where products, including colour and size variations are managed, but with a presentation that would suit their brand and excite their customers.

The Solution

We implemented a fully integrated Gravit-e eCommerce solution for Ruby and Ed that allowed core product data to be controlled from the back office then enhanced through our Content Management System (CMS). Our unique approach to site templating meant that Ruby and Ed’s in-house design team could directly control the look and feel of the website, ensuring that it always perfectly matched their brand and current range.

The Journey With Gravit-e So Far

Gravit-e Centric have worked with Ruby + Ed for many years, constantly updating and improving their eCommerce environment in line with their business requirements and eCommerce strategy.

Telesales: Gravit-e provided Ruby and Ed with a fully integrated web-based telesales module that allowed them to take orders over the phone that not only integrated seamlessly to their back office but that became a part of their customer’s online order history; a truly multi-channel experience.

Outsourced Warehousing: When Ruby and Ed moved order fulfillment to a third party warehouse, we re-integrated orders and dispatch statuses, ensuring that eCommerce and Telesales customers could receive next day deliveries and be kept up to date on the dispatch of their order.

Online Returns: We helped Ruby and Ed to take customer service to the next level by creating an online returns portal that allows customer to organize the return of goods and that is fully integrated to the back office, warehouse, and payment gateways – automating the refund and resale process to save a huge amount of manual processing and vastly improve customer service.

Search Engine Optimization and eMarketing: We have worked tirelessly with Ruby and Ed to help build their online presence. Implementation of a blog and constant attention to search engine optimization has built traffic, whilst implementation of improved eMail marketing has helped to drive sales.


"Gravit-e respond positively to everything we throw at them and have great solutions to whatever new enhancements we need to our eCommerce operations"

Nazia Govaria - Brand Director
Ruby and Ed

Other Case Studies

Quick Support