Search Engine Optimisation (SEO) is paramount to any eBusiness strategy. What is the point of a website that no-one can find? How many conversions can you achieve from a website that nobody looks at?

gravit-e as part of their eMarketing Service believe in a "ethical SEO Consultancy"; the practice of ensuring that your site is accessible, visible, and well written to allow it to achieve its appropriate ranking for your chosen search terms.

Keyword Research and Recommendations

Key phrase analysis and selection is core to success for your search engine marketing campaign and identifying relevant key phrases for your marketplace is a crucial starting point. To ensure your website is targeting the correct keywords and phrases for its target market the gravit-e team can generate a keyword research report to identify the key search phrases for your marketplace for both starting and refining search engine optimisation.

Our detailed key phrase analysis and selection will enable us to help you:

1. Review possible phrases which will enable you to connect with potential candidates.
2. Select key phrases which indicate intent on the part of your audience which helps qualify which phrases you should prioritise.
3. Set goals and expectations for the kind of return on search engine marketing you should expect based on the number of relevant searches.
4. Refine the search engine marketing strategy to achieve the results for each key phrase.

On Page Optimisation

Once your keyword research has been undertaken, we will work with you to produce content that is search engine and user friendly to ensure you reach the maximum audience and convert as many users as possible into business leads.

If you are developing a new site we will ensure that your site is built with Search Engine friendly code. If we working with you on existing site, we can produce a list of recommendations for improvements to the site's construction.

We will then work with you to create search engine friendly content and ensure that the appropriate tags and information are included in the site.

SEO Service Copywriting

From the keywords identified from the keyword research report it is essential that these are included within your website. We will review website copy supplied by you and recommended changes. We will also recommend where additional copy is required. Some pages may only require a small amount of editing or none at all, whereas others may need an extensive re-write.

We can provide a copy writing service as an optional extra for your campaign.

All part of our search engine optimisation service.

Index inclusion and coverage

Index inclusion is the process of ensuring that your listings are actually in the major search engine indexes.

This is mainly seen as a priority for new sites created for new companies, brands or campaigns, but even established website can discover that their inclusion level is poor. The gravit-e team can work with you to improve your inclusion in a number of major search indices all included in out SEO services

Off-Site Optimisation

It is not just the content of your own website that affects your search position, but also how your site features on other people's websites.

The gravit-e team can tell you which websites link to you and which you should consider linking to. We can also advise on link exchange programmes and other ways of improving the visibility and authority of your site.

The gravit-e team, however, never engage in link farming or other unethical "black hat" SEO practices.

gravit-e offer a leading ethical search engine optimisation service (SEO service).