Digital marketing presents new opportunities for identifying and acquiring customers. A key challenge for business developing an e-commerce strategy is the creation of an appropriate plan for internet marketing. The gravit-e team provides consultancy advice and guidance in the following areas:
► Search engine optimization
► Organic search
► Link building strategies
► Planning and creating content, both static and video
► Google ad-word management
► Web 2.0 and social networking
► The use of text based technologies
The objective is to understand the costs and benefits of all these medium and map them on to the business strategy and marketing objectives