eCommerce Website Design

eCommerce Design

The Gravit-e 7 system is incredibly flexible in terms of design.

Gravit-e take a “Best Practice” approach to design that aims to match the customer’s brand guidelines to known best practice in terms of layout and user experience (UX) to create a website that is bespoke to your requirements but that matches your users' expectations to maximise conversion and return on investment. This enables us to work in tandem with any in-house or third party designers that are a part of your project team and empowers these team members to make changes to the look and feel of the website without risk of compromising security or functionality.

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The Gravit-e Best Practice Framework

Out of the box, all Gravit-e systems come with our “Best Practice Framework” theme installed. This framework is fully compatible with all Gravit-e functionality and is maintained as part of the Gravit-e roadmap.

This framework adopts the accepted industry best practice in terms of usability, user experience (UX), and workflows to maximise your opportunity to convert a website visitor to a sale. As such, it is our exemplar of how we believe our approach (below) can be followed and deliver results. Regularly updated in line with current trends and best practice, this tried and tested framework is easy to customise to meet brand guidelines without losing the ability to automatically utilise new Gravit-e functionality when it becomes available.

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Design Standards
Working with our design team means working to proven eCommerce design standards to improve your conversion rate and customer experience.
Working with us on design
Evidence-driven design lies at the heart of our design process, producing websites that deliver great customer experience and maximise your return on investment.