The Direct Tableware Company is one of the UK's leading suppliers of cutlery and tableware products. Established back in 1968, Direct Tableware started out as a supplier of quality cutlery to catering, restaurant and hotel businesses.

Since then, the company has evolved from being a leading cutlery supplier to a modern business that now offers a complete range of professional tableware, barware and kitchenware to cater for the needs of most establishments that have requirements for a professional caterer, bar manager, chef or any other food/drink function.

Direct Tableware had been using traditional mail order catalogue method to offer their products to market and recognised the need to take the business online as part of their business strategy for future growth. The modern market place had shifted, using the internet to make purchases and this was an ideal channel to market for the company by reducing cost, increasing market awareness and generating higher revenue.

A fully-equipped Business to Consumer and Business 2 Business eCommerce experience, including product comparison and integration with the latest Web 2.0 social bookmarking ecosystems, the Direct Tableware site is a perfect example of the Gravit-e platform's ability to handle large product sets and units of measure.

"The Gravit-e platform has enabled Direct Tableware to complete B2B web transactions reducing the costs of processing orders, improve cash flow, and enhance customer services. All of these factors in addition to the great look and feel of the eCommerce site have enabled the company to move forward in to new business areas" Romit Mediratta, Managing Director at Direct Tableware Ltd

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