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When we talk about margins we mean pounds and pence, not pixels. We believe your website should be giving you a measureable return on investment. When did your web company last sit you down and tell you how to grow your business?

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What We Do


We know that a successful business is one where all the components work together. Stock, pricing, customers, sales, returns. All seamlessly integrated in near-real time with the back-office you have already invested in.

Business to Business

We know that business to business transactions are all about ensuring that every customer gets the deal that's right for them. That's why you have price lists, discount groups, quantity breaks, and a myriad special rules that define your relationship with your customer. Gravit-e can support them all.


With experience working with everyone from Tier 1 retailers and international brands to SMEs and start-ups, the Gravit-e team offer a unique mix of consultancy services backed by real-world technical expertise. You don't have to run Gravit-e to work with Gravit-e.

Business to Consumer

Capturing a new visitor and converting them to a customer is what our websites do. With a proven track record of delivering B2C websites that build brands and offer impressive return on investment, we know what it takes to succeed online.


Your website is your business and it's working 24x7 even if you aren't. With dedicated hosting and around the clock monitoring, Gravit-e provide a secure and scalable environment for your website to grow.

Research and Development

The Gravit-e platform is the culmination of over a decade of development. We never leave a customer behind - every innovation and improvement is made available through our shared platform to our customers, keeping our customers at the cutting edge.

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Ruby and Ed

Gravit-e respond positively to everything we throw at them and have great solutions to whatever new enhancements we need to our eCommerce operations

Nazia Govaria - Brand Director,
Ruby and Ed

Litho Supplies Ltd

We have been working with Gravit-e for many years and they have consistently provided a fantastic level of support both technically and in response to our commercial needs. But above all a friendly services which always makes things run smoothly.

Harry Brunton - IT Manager,
Litho Supplies Ltd

Keep up to date

Would you pay for Twitter? Twitter hope so...

Twitter are reportedly working on plans for a paid tier, offering a better version of Tweetdeck and other premium features. This news jumped out at me as I'd spent some time yesterday at The Open University discussing monetization of social platforms and one of the options I had suggested for Twitter, which continues to lose a lot of money, was to simply charge every user $1/year. Less than 24 hours later, Twitter are talking about charging users - albeit only "power users" and "brands". Twitter are in an interesting position. They are leaking money like there's no tomorrow but when it comes to "power users" they have the biggest power users there are - most notably right now Donald Trump, tweeting as both @realdonaldtrump and @POTUS. With its huge user base, plug in to news organisations and government, and easy access... is Twitter closing in on being the first Internet "utility service"? - Chris Lynch Charging every single user is almost certainly a non-starter - the user base would almost certainly revolt, probably starting with a hashtag, and could lose the support of some important influencers. However, targeting power users could certainly work. Many brands and businesses are already paying for tools like Hootsuite and Buffer to improve their usage of Twitter. Any application working Twitter is working via Twitter's own API so, whilst Twitter would be unwise to poison its own app eco-system, there's nothing happening in Twitter-App Land that Twitter are incapable of doing themselves. Our Prediction: The paid-for tier of Twitter is coming, users won't like it, brands will use it, and at least one Twitter-based app will be an inevitable casualty.

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Gravit-e roll out HTTPS Everywhere to all customer...

Google have been pushing website owners to secure their sites since way back in 2014. Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Drive, for example, automatically have a secure connection to Google.  https://security.googleblog.com/2014/08/https-as-ranking-signal_6.html Despite this, and the fact that use of HTTPS is well known as a strong ranking signal for Google, many website platforms have been slow to adopt the concept of using HTTPS (the secure transmission protocol for webpages) on all pages, not just those that deal with sensitive data. When it comes to getting website developers to do what they want, Google know that they the strongest levers they have to pull are ranking signals in their search index and the behavior of their browser, Chrome. Chrome now holds the largest market share of all browsers. Beloved by home users, business users, and developers alike, it is the defacto standard in browser technology. In Chrome 53, Google have implemented a new security warning that highlights sites that are not protecting their log-on pages with HTTPS. Firefox have followed suit in the most recent version of their browser and it is likely that Microsoft will follow suit. In response to this, Gravit-e are now rolling out a HTTPS Everywhere policy to all client sites.  Customers who are on the latest version of our platform, Gravit-e 7, will already be using HTTPS Everywhere as this is standard for Gravit-e 7. Customers who are using Gravit-e 6 will receive the update over the next few weeks. How much does moving the HTTPS Everywhere cost? Thanks to services such as "Let's Encrypt", which is part funded by Google, it is now possible to get a 1 year HTTPS certificate for free. If your host is not talking to you about moving your site to HTTPS Everywhere, you should be chasing this up with them as soon as possible, or you risk your customers being told that your website is insecure. If you current host can't help, please feel free to contact us and we'll be happy to advise you on what to do next.

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What stats to look at after a website migration

What stats to look at after a website migration Migrating a website from one platform to another always carries some degree of risk. Monitoring a transferred site closely after transfer is vital to ensure that there is not a significant, and lasting, shift in performance. Understanding where to look, and how to deal with any dips in performance, can be the difference between success and failure when it comes to a website migration. Step 1: Monitor Organic Traffic A rise or fall in the level of organic traffic will quickly inform you of any Search Engine Optimisation issues that have occurred as part of the transfer. Whilst it is common practice for a new website to come with new content, there is a strong argument for not changing content that is already well written and optimized for search. If both the content and the platform change, it may never be possible to link any change in organic traffic levels back to either the platform or the content in the long term. Whether or not you change your content with your platform, watch organic traffic daily for at least a month after launch, comparing with the equivalent day in the previous month and previous year (to take into account seasonal variation). Whilst this is going on, keep a daily check on your conversion rate across all channels as well. If you previous site was performing well on conversions, a dip in conversion percentage should be expected initially. Customers who are familiar with your site

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Beware of spam when analytics reports increased we...

Beware of spam when analytics reports increased website referrals We all know that link building is hard work, but one of the best ways to improve your position with search engines and increase your web traffic. When looking at your analytics, an unexpected bump in referrals is great news - you've obtained the holy grail of web marketing... the truly organic traffic generating link! Or, maybe you haven't ... Working with our customer's analytics recently we've seen a sharp rise in referral spam - the use of web "robots" to generate click throughs to your website so that the site generating the spam appears in your analytics. The spammers are hoping to trick you into thinking that they are generating good quality traffic and, as a consequence, get you to pay money for some of their traffic generating services. It's a straight-forward "bait and switch"; the referral spam makes it look like you're getting a good thing (even though you're not) and so you pay up in the hope of getting an even better thing. This is what we'd call a "black hat" marketing technique and definitely something that we would never engage in. That doesn't stop us from being impacted by referral spam though. By generating false hits to your website, referral spam is artificially increasing bounce rate, decreasing conversion rate, and causing lots of other "ripple effects" through your valuable analytics data. How to Block Referral Spam If you're receiving large amounts of referral traffic from a source you don't recognise or trust, you can prevent them from appearing in your analytics data by following these steps. Log into your Google Analytics account Click the "Admin" link in the top toolbar. In the "Views" column, created a new view (we'll retain your original view so that we can always get back to our unfiltered data) In your new view, click the "Filters" link (further down the "Views" list) Click "Add Filter" and then select/click/enter: "Create New Filter" Any name (but we'd recommend the name of the domain you are filtering out) Then click "Custom" --> "Exclude" Select "Referral" in the filter field Enter the spammer's hostname into the Filter Pattern field Save your filter Your view is now ready and will start collecting data. Unfortunately, the filter will only collect data moving forwards - there is currently no support for a retrospective filter from within Google Analytics itself.

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