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When we talk about margins we mean pounds and pence, not pixels. We believe your website should be giving you a measureable return on investment. When did your web company last sit you down and tell you how to grow your business?

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What We Do


We know that a successful business is one where all the components work together. Stock, pricing, customers, sales, returns. All seamlessly integrated in near-real time with the back-office you have already invested in.

Business to Business

We know that business to business transactions are all about ensuring that every customer gets the deal that's right for them. That's why you have price lists, discount groups, quantity breaks, and a myriad special rules that define your relationship with your customer. Gravit-e can support them all.


With experience working with everyone from Tier 1 retailers and international brands to SMEs and start-ups, the Gravit-e team offer a unique mix of consultancy services backed by real-world technical expertise. You don't have to run Gravit-e to work with Gravit-e.

Business to Consumer

Capturing a new visitor and converting them to a customer is what our websites do. With a proven track record of delivering B2C websites that build brands and offer impressive return on investment, we know what it takes to succeed online.


Your website is your business and it's working 24x7 even if you aren't. With dedicated hosting and around the clock monitoring, Gravit-e provide a secure and scalable environment for your website to grow.

Research and Development

The Gravit-e platform is the culmination of over a decade of development. We never leave a customer behind - every innovation and improvement is made available through our shared platform to our customers, keeping our customers at the cutting edge.

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Ruby and Ed

Gravit-e respond positively to everything we throw at them and have great solutions to whatever new enhancements we need to our eCommerce operations

Nazia Govaria - Brand Director,
Ruby and Ed

Litho Supplies Ltd

We have been working with Gravit-e for many years and they have consistently provided a fantastic level of support both technically and in response to our commercial needs. But above all a friendly services which always makes things run smoothly.

Harry Brunton - IT Manager,
Litho Supplies Ltd

Keep up to date

What stats to look at after a website migration

What stats to look at after a website migration Migrating a website from one platform to another always carries some degree of risk. Monitoring a transferred site closely after transfer is vital to ensure that there is not a significant, and lasting, shift in performance. Understanding where to look, and how to deal with any dips in performance, can be the difference between success and failure when it comes to a website migration. Step 1: Monitor Organic Traffic A rise or fall in the level of organic traffic will quickly inform you of any Search Engine Optimisation issues that have occurred as part of the transfer. Whilst it is common practice for a new website to come with new content, there is a strong argument for not changing content that is already well written and optimized for search. If both the content and the platform change, it may never be possible to link any change in organic traffic levels back to either the platform or the content in the long term. Whether or not you change your content with your platform, watch organic traffic daily for at least a month after launch, comparing with the equivalent day in the previous month and previous year (to take into account seasonal variation). Whilst this is going on, keep a daily check on your conversion rate across all channels as well. If you previous site was performing well on conversions, a dip in conversion percentage should be expected initially. Customers who are familiar with your site

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Beware of spam when analytics reports increased we...

Beware of spam when analytics reports increased website referrals We all know that link building is hard work, but one of the best ways to improve your position with search engines and increase your web traffic. When looking at your analytics, an unexpected bump in referrals is great news - you've obtained the holy grail of web marketing... the truly organic traffic generating link! Or, maybe you haven't ... Working with our customer's analytics recently we've seen a sharp rise in referral spam - the use of web "robots" to generate click throughs to your website so that the site generating the spam appears in your analytics. The spammers are hoping to trick you into thinking that they are generating good quality traffic and, as a consequence, get you to pay money for some of their traffic generating services. It's a straight-forward "bait and switch"; the referral spam makes it look like you're getting a good thing (even though you're not) and so you pay up in the hope of getting an even better thing. This is what we'd call a "black hat" marketing technique and definitely something that we would never engage in. That doesn't stop us from being impacted by referral spam though. By generating false hits to your website, referral spam is artificially increasing bounce rate, decreasing conversion rate, and causing lots of other "ripple effects" through your valuable analytics data. How to Block Referral Spam If you're receiving large amounts of referral traffic from a source you don't recognise or trust, you can prevent them from appearing in your analytics data by following these steps. Log into your Google Analytics account Click the "Admin" link in the top toolbar. In the "Views" column, created a new view (we'll retain your original view so that we can always get back to our unfiltered data) In your new view, click the "Filters" link (further down the "Views" list) Click "Add Filter" and then select/click/enter: "Create New Filter" Any name (but we'd recommend the name of the domain you are filtering out) Then click "Custom" --> "Exclude" Select "Referral" in the filter field Enter the spammer's hostname into the Filter Pattern field Save your filter Your view is now ready and will start collecting data. Unfortunately, the filter will only collect data moving forwards - there is currently no support for a retrospective filter from within Google Analytics itself.

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Multiple Wordpress Security Vulnerabilities Expose...

Wordpress Security Vulnerabilities  Website security advisors Securi have identified a critical vulnerability affected a number of very popular Wordpress plugins. This list of affected plugins includes: Jetpack WordPress SEO Google Analytics by Yoast All In one SEO Gravity Forms Multiple Plugins from Easy Digital Downloads UpdraftPlus WP-E-Commerce WPTouch Download Monitor Related Posts for WordPress My Calendar P3 Profiler Give Multiple iThemes products including Builder and Exchange Broken-Link-Checker Ninja Forms If you're running a Wordpress based site, you need to upgrade these plugins as a matter of urgency. Other plugins may also be affected and we'd advise monitoring for updates carefully. Especially concerning are the vulnerabilities in Jetpack, which is used in a huge number of sites, and in Wordpress SEO and Google Analytics by Yoast. For the Yoast team, this is the second serious security issue this month. Does my Gravit-e site use Wordpress? No. We don't build client sites using Wordpress at this time, so your Gravit-e website will not be affected by this problem. However, if you have built offsite blogs or websites from other providers based on Wordpress, these may be vulnerable. What should I do? Wordpress has been patched to fix this problem and Wordpress are pushing out the patch automatically to hosted and self-hosted Wordpress installations that support automatic updates. The plugins that are known to be affected all now have patches available. Upgrade your plugins through the Wordpress administration front end or contact your Wordpress developer for help. How did this problem happen? The security advisory indicates a problem with plugin developers incorrectly using a function within Wordpress that allows them to manipulate the URL of a page. Some Wordpress developers have already complained about the documentation for the functions in question, saying that it did not make it clear how to use the function safely. If you have any custom functionality or plugins in your Wordpress site that uses the functions add_query_arg() or remove_query_arg(), you could still be vulnerable.

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5 SEO Rules to Live By

5 SEO Rules to Live By Google may have fingers in many pies, from mobile phones to self driving cars, but their core business is still their search engine. Processing an average of 3.5 billion searches worldwide every day, Google dominates the search market and has even found itself acknowledged by the Oxford English Dictionary as the verb to search the Internet. ( A “Bing” meanwhile, is defined as an old Scottish word for “a heap of waste from a mine” ). But users would be quick to abandon Google if it stopped giving them good answers so maintaining their market dominance necessitates that Google maintain the quality of their search index. Accordingly Google have invested a huge amount of time and money in building a team dedicated not only to improving its index, but also to protecting it. They are on a crusade to ensure that their search engine remains the first choice for any Internet user and their primary enemy is anyone who is trying to position a site in a better position than the one it "deserves" according to their algorithm.  Under the auspices of this "Web Spam" team Google have released numerous updates to its index, the most famous codenamed Panda and Penguin, and the ramifications of these continue to be felt by businesses today. Google is still releasing new iterations of these updates as well, and adding more update projects to its schedule. Tracking Google updates has become a daily task for webmasters and SEO consultants, with whole web communities dedicated to analyzing and discussing what Google may, or may not, be doing. All of this makes agreeing an SEO plan a daunting task for any business. Whether your building your plan in house or using a third party agency/consultant, how can you possible predict what tactics and techniques Google may decide are “bad practice” in the future? The good news is that you don’t actually have to be a psychic (or work for Google) to predict that. Looking back over a decade or more of SEO best (and worst) practice, we’ve compiled a list of simple rules that you can check any SEO plan against to avoid engaging in tactics that may do more harm to your website than good. RULE 1: If you can automate it, it's probably SPAM. Google believe in a "human generated" Internet. Any content, link, or page generated by a machine alone is likely to be classed as SPAM at some point in the future. This also includes downloading content from another site or provider and regurgitating it on your own website. The days of cheap "affiliate" sites that could reproduce a manufacturer or supplier's content but with generally better structural SEO are almost completely dead.  RULE 2: If you're doing it "because its good for SEO" or "good for Google" but not "good for the user", it's probably SPAM Anything done to a website purely to help it position better and that has zero benefits for the end user is probably a SPAM tactic. Whatever you do to your website, whether you do it under the banner of SEO or not, should be done to improve the experience for the user. Google wants to deliver its customers to websites that give them a great experience - if that's you, they should position you better. RULE 3: If you are paying a unknown third party for something, it's probably SPAM Anything that promises links, clicks, or traffic from undefined sources in exchange for money is either a straight out con or more SPAM (unless we're talking about a clearly paid for advertisement).  Google don't have a problem with you buying advertising from them or from anyone else - but they don't like to see links, social media updates, or blog posts that are made to look organic but have really been bought and paid for. If you’ve paid for links in the past, check your Google Webmaster Tools Control Panel and consider disavowing any links that may be penalizing your website. RULE 4: If someone tells you it will "trick" or "trap" Google, it's probably SPAM No matter who it is you are talking to, if they tell you they've figured out something Google doesn't know about its own system... then they're wrong (or soon will be). The problem with any SEO "trick" is that Google gets to hear about them pretty quickly. Even a technique that actually works will almost invariably engineered out of the algorithm in very short order. At best, the benefits are real but transitory. At worst, those real benefits become real penalties if Google think you've been trying to abuse the system. RULE 5: If someone told you about it in a SPAM email, it's probably SPAM. Sadly the snake oil SEO salesmen of yesterday still exist today and they're still shilling their wares via email, social media, and good old-fashioned cold calling. If a company is resorting to SPAM email to get your attention, how good do you think their SEO is really going to be? Shouldn't they be living handsomely off the customers who find their website organically? Hit delete and move on. It’s too late… I already did something that I think is SPAM Don’t worry, all is not lost. Clean up your act and apply for reassessment from Google. It’s simpler than you fix and Google won’t “hold a grudge” against a site that has made mistakes in the past. Contact us to find out more about cleaning up bad SEO and removing a Google penalty.

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